What Data Is Google Analytics Goals Unable to Track? Site:certificationanswers.com
Google Analytics Individual Qualification Exam
During the Google Analytics Individual Qualification Exam, you will have to answer 70 different multiple-choice questions. You have to answer 80% correctly in less than 90 min. Kindly note, that there are 100 possible different questions. Every time you pass the exam, you get 70 questions from those 100 randomly and in random order.
Visit Google Analytics Individual Qualification here!
Other Analytics Academy Certification Exam Answers:
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How do I get individual qualification in Google Analytics?
Here is how you get the individual qualification in Google Analytics:
1. Take Google Analytics course for Beginner.
2. Take Advanced Google Analytics course.
3. Retake the assessment test on both courses and understand it well.
4. Go to Google Analytics Individual Qualification exam. -
What is Google Analytics Individual Qualification?
The Analytics Individual Qualification is a speciality demonstration in Analytics that is available to any individual who has qualified the Analytics IQ exam.
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How much does it cost to get certified in Google Analytics?
The Google Analytics Individual Qualification (IQ) test is absolutely FREE! However, you cannot pause the test anywhere. Even if your device shuts down, the timer will keep counting down.
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How long is Google Analytics certification good for?
The certidication is valid for a period of 12 months.
Exam duration: 90 minutes
Total questions: 70
Qualifying score: 80%
Validity: 12 months
Google Analytics Individual Qualification Exam contains the following questions:
What feature collects company-specific data such as Member Status?
View Answer
Custom Filter
Event Tracking
Custom Dimension
Custom Metric
To recognize users across different devices, what feature must be enabled?
View Answer
Audience Definitions
Attribution Models
Google Ads Linking
User ID
In Multi-Channel Funnel Reports, how are default conversions credited?
View Answer
Second to last campaign, search, or ad
Equal credit along the conversion touchpoints
Last campaign, search, or ad
First campaign, search, or ad
What report indicates the pages of a website where users first arrived?
View Answer
Landing Pages report
Pages report
Location report
All Pages report
What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
View Answer
The Measurement Protocol
Data Import
Browser cookies
The Networking Protocol
What is not considered a default "medium" in Google Analytics?
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
View Answer
Attribution modeling
Conversion tracking
Channel Groupings
Multi-Channel Funnels
What data is Google Analytics Goals unable to track?
View Answer
Customer's lifetime value
Making a purchase
Signing up for a newsletter
Watching a video
View Answer
Same view
Same scope
Same Custom Report
Same index
What is used to create Smart Goals?
View Answer
Machine-learning algorithms
Custom Reports
Analytics Goals
Remarketing audience
Which three campaign parameters are recommended to manually track campaigns?
View Answer
Medium, Source, and Content
Campaign, Content, and Term
Medium, Source, and Campaign
Source, Content, and Term
Filters cannot perform what action on collected data?
View Answer
Include data from specific subdomains
Include shopping preferences
Convert dynamic page URLs to readable text strings
Exclude traffic from particular IP addresses
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
What scope levels available for dimensions and metrics?
View Answer
Event-level, duration-level, transaction-level, or user-level scope
Event-level, session-level, transaction-level, or user-level scope
Location-level, duration-level, product-level, or user-level scope
Hit-level, session-level, product-level, or user-level scope
View Answer
Goals
Segments
Custom reports
Custom Dimensions
Which Goals are available in Google Analytics?
View Answer
Destination, Event, Duration, Pages/Screens per Session
Location, Event, Time, Users per Session
Destination, Event, Pageview, Social
Pageview, Event, Transaction, Social
What report identifies browsers that may have had problems with a website?
View Answer
The Active Users report
The Browser & OS report
The Source/Medium report
The New vs Returning report
What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
What is not considered a "source" in Google Analytics by default?
View Answer
(direct)
googlemerchandisestore.com
If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
View Answer
As an event
As a click
As a bounce
As an interaction
View Answer
Show customized ads to customers who have previously visited your site
Allow customers to quickly reorder an item they have previously purchased
Create remarketing lists without making changes to your existing Analytics snippet
Create remarketing lists based on custom segments and targets
What report provides data on how specific sections of a website performed?
View Answer
Location report
Frequency and Recency report
Content Drilldown report
Top Events report
View Answer
Users who returned an item they purchased
Users who viewed a homepage
Users who viewed a search result page on a website
Users who viewed product-detail pages
What report shows a visual representation of user interactions on a website?
View Answer
Behavior Flow report
Landing Pages report
Content Drilldown report
Treemaps report
Explanation: The Behavior Flow report visualizes the path users travelled from one page or Event to the next. This report can help you discover what content keeps users engaged with your site.
Read more here: https://support.google.com/analytics/answer/2785577
A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
View Answer
True
False
Explanation: When you create a Custom Channel Grouping at the user level or create a new Channel Grouping in a view, you:
- Can immediately select it in reports.
- Can apply it retroactively and see historical data classified by your new channel definitions.
- Change how reports display your data, without changing the data itself.
Read more here: https://support.google.com/analytics/answer/6010097
When linking a Google Ads account to Google Analytics, what is not possible?
View Answer
Import Analytics Goals and transactions into Google Ads as conversions
Adjust keyword bids in Google Ads from Google Analytics
View Google Ads click and cost data next to site engagement data in Analytics
Create remarketing lists in Analytics to use in Google Ads campaigns
Explanation: When you link Google Ads and Analytics, you can:
- Import Analytics metrics like Bounce Rate, Avg. Session Duration, and Pages/Session into your Google Ads account.
- Enhance your Google Ads remarketing with Analytics Remarketing and Dynamic Remarketing.
- See ad and site performance data in the Google Ads reports in Analytics.
- Import Analytics goals and Ecommerce transactions into your Google Ads account.
But you cannot Adjust keyword bids in Google Ads from Google Analytics.
Read more here: https://support.google.com/analytics/answer/1033961
View Answer
Custom Dimension
Custom Segment
Custom Report
Custom Metric
If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
View Answer
/ordercomplete.php
/ordercomplete/index.html
/ordercomplete/thank_you.html
/order/complete.php
What does assigning a value to a Google Analytics Goal enable?
View Answer
Track actual revenue from conversions
Track real-time business revenue
Analyze a website conversion funnel
Compare goal conversions and measure changes to a website
Explanation: Although assigning a goal value is optional, we recommend you do so to help monetize and evaluate your conversions.
Read more here: https://support.google.com/analytics/answer/1012040
When does a default Analytics session expire?
View Answer
When a user is inactive on a web page for more than 30 minutes
After 30 minutes, regardless of user activity on a web page
At noon every day
When a user opens a new browser window
Explanation: In Google Analytics, the session is the period of time a user is active on your site. Note, that by default, if a user is inactive for 30 minutes or more, any future activity is attributed to a new session. However, you can adjust this setting. Users that leave your site and return within the expiration time limit are counted as part of the original session.
Sessions and campaigns end after a specific amount of time passes. By default, sessions end after 30 minutes of inactivity and campaigns end after six months. You can change the settings so sessions and campaigns end after the specified amount of time has passed.
What report indicates the last page users viewed before leaving a website?
View Answer
Landing Pages report
All Pages report
Exit Pages report
Pages report
Google Analytics cannot collect data from which systems by default?
View Answer
Offline inventory database
Websites
Online point-of-sale systems
Mobile devices
Explanation: Google analytic cannot collect data from Offline inventory database by default. You need "Data import" for this job. Data Import lets you join the data generated by your offline business systems with the online data collected by Analytics. This can help you organize, analyze and act upon this unified data view in ways that are better aligned with your specific and unique business needs.
What would prevent data from appearing in a Custom Report?
View Answer
Too many metrics in a Custom Report
A filter that removes all the data
Custom Report isn't shared with users in the same view
Too many dimensions in a Custom Report
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
View Answer
Just after the opening <head> tag
Just before the closing </body> tag
Just after the opening <body> tag
Just before the closing </head> tag
Explanation: You just need to paste the entire snippet into the HTML on your web pages, just before the closing tag.
This is a confusing question. Please note that the correct answer is "Just before the closing </head> tag" at the current version of Google Analytics Individual Qualification Exam in English. We will update this file if/when it changes. Note that in Google Analytics Academy assessments a correct answer is different to the same question -Just after the opening <head> tag. Moreover, if you take the GAIQ exam in French the correct answer is also "Just after the opening <head> tag".
Segments will not allow you to do what?
View Answer
Create subsets of sessions or users
Permanently alter data
Build custom Remarketing lists
Isolate and analyze data
Explanation: A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchase a particular line of products or who visit a specific part of your site.
Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business. You can also use segments as the basis for audiences.
Note that segments aren't destructive, filters are.
To recognize users across different devices, what is required for User ID?
View Answer
A new Analytics account for reporting
Google Tag Manager
Sign-in that generates and sets unique IDs
All of the above
Explanation: The User ID enables the association of one or more sessions (and any activity within those sessions) with a unique and persistent ID that you send to Analytics. To implement the User ID, you must be able to generate your own unique IDs, consistently assign IDs to users, and include these IDs wherever you send data to Analytics. For example, you could send the unique IDs generated by your own authentication system to Analytics as values for the User ID. Any engagement, like link clicks and page or screen navigation, that happen while a unique ID is assigned can be sent and connected in Analytics via the User ID.
Read more here: https://support.google.com/analytics/answer/3123662
What channel is not included in the default Channels report?
View Answer
Direct
Display
Organic Search
Device
Explanation: The default system channel definitions reflect Analytics' current view of what constitutes each channel in the Default Channel Grouping. Default channels are Direct, Organic Search, Social, Email, Affiliates, Referral, Paid Search, Other Advertising and Display.
Read more here: https://support.google.com/analytics/answer/3297892
What is not a filter setting for data in views?
View Answer
Modify
Include
Restore
Exclude
Explanation: Use filters to limit or modify the data in a view. For example, you can use filters to exclude traffic from particular IP addresses, include only data from specific subdomains or directories, or convert dynamic page URLs to readable text strings.
In Google Analytics, you can use filters to limit or modify the data in a view. For example, you can use filters to exclude traffic from particular IP addresses. So, you can such filter parameters as include, exclude or modify. Restore is not a filter parameter.
Keep in mind that filtering permanently includes, excludes, or alters hits in that view. Therefore, you should ALWAYS maintain an unfiltered view of your data so you always have access to your full data set.ts.
Read more here: https://support.google.com/analytics/answer/1033162
What feature can join offline business systems data with online data collected by Google Analytics?
View Answer
Data import
Goal tracking
User ID
Google Ads Linking
Explanation: Data Import lets you join the data generated by your offline business systems with the online data collected by Analytics. This can help you organize, analyze and act upon this unified data view in ways that are better aligned with your specific and unique business needs. For example, as a web publisher, you could join hits collected by Analytics with data dimensions exported from your CMS and CRM systems to analyze the relative contributions of authors to your site.
Read more here: https://support.google.com/analytics/answer/3191589
Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
View Answer
Goals reports
Acquisition reports
Multi-Channel Funnel reports
Ecommerce reports
Explanation: By default, the channel labels that you see in Multi-Channel Funnels reports (Paid Search, Organic Search, Social Network, etc.) are defined as part of the MCF Channel Grouping. If you have specific analysis requirements, you may wish to create your own Custom Channel Grouping(s), each with its own set of labels. When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private. The following channel labels are defined as part of the MCF Channel Grouping and are the labels used by default in your reports. The channel definitions are not case sensitive.
Read more here: https://support.google.com/analytics/answer/1250116
https://support.google.com/analytics/answer/1191184
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
View Answer
Paid and organic search
Website referrals
Social network
Television commercials
View Answer
3
2
6
1
Explanation: Goals are configured at the view level. Goals can be applied to specific pages or screens your users visit, how many pages/screens they view in a session, how long they stay on your site or app, and the events they trigger while they are there.
Read more here: https://support.google.com/analytics/answer/1012040
What is a "dimension" in Google Analytics?
View Answer
An attribute of a data set that can be organized for better analysis
The lifetime value of a user in a given date range
A report that offers different demographic information about your audience
A comparison of data between two date ranges
Explanation: Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, "Paris" or "New York", from which a session originates. The dimension Page indicates the URL of a page that is viewed.
Read more here: https://support.google.com/analytics/answer/1033861
Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
View Answer
Primary conversion
Second-to-last-click attribution
Assisted conversion
Secondary conversion
Explanation: Assist interaction is any interaction that is on the conversion path but is not the last interaction. If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion. The higher these numbers, the more important the assist role of the channel.
Read more here: https://support.google.com/analytics/answer/1191204
What is the "Bounce Rate" in Google Analytics?
View Answer
Percentage of visits when a user landed on a website and exited without any interactions
Number of times users returned to a website in a given time period
Percentage of total site exits
Percentage of sessions in which a user exits from a homepage
Explanation: A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
Read more here: https://support.google.com/analytics/answer/1009409
What model represents the hierarchical structure of a Google Analytics account?
View Answer
Property > Account > View
Account > Property > View
View > Account > Property
Account > View > Property
Explanation: An account is your access point for Analytics and the top-most level of organization. One or more Analytics accounts can belong to an organization.
Read more here: https://support.google.com/analytics/answer/1009618
To increase the speed at which Google Analytics compiles reports, what action could be taken?
View Answer
Choose "Faster response" in the sampling pulldown menu
Apply an advanced filter to the report
Remove any filters on the view
Choose "Greater precision" in the sampling pulldown menu
Explanation: At the top of the report, below the date range selector, select Faster response, less precision or Slower response, greater precision. Your data automatically refreshes using the new setting. Your preference is saved across all of your reports, but resets after you close Analytics.
Read more here: https://support.google.com/analytics/answer/1733979
What campaign parameter is not available by default in Google Analytics?
View Answer
utm_content
utm_source
utm_medium
utm_adgroup
Which kinds of hits does Google Analytics track?
View Answer
Pageview
Event
All of the above
Transaction
Explanation: An interaction that results in data being sent to Analytics. Common hit types include page tracking hits, event tracking hits, and ecommerce hits. Each time the tracking code is triggered by a user's behavior (for example, user loads a page on a website or a screen in a mobile app), Analytics records that activity. Each interaction is packaged into a hit and sent to Google's servers.
Read more here: https://support.google.com/analytics/answer/6086082
An interaction that results in data being sent to Analytics. Common hit types include page tracking hits, event tracking hits, and ecommerce hits.
Each time the tracking code is triggered by a user's behavior (for example, user loads a page on a website or a screen in a mobile app), Analytics records that activity. Each interaction is packaged into a hit and sent to Google's servers. Examples of hit types include:
- page tracking hits
- event tracking hits
- ecommerce tracking hits
- social interaction hits
What metric-dimension combination is not valid?
View Answer
Avg. Time on Page / Device Category
Sessions / Bounce rate
Sessions / Source
Total Events / User Type
Explanation: In Google Analytics, every website visitor has a corresponding source and medium. For example, google/organic, example.com/referral, and newsletter1/email. Source and Medium are default source dimensions in Google Analytics.
Tip: Don't confuse sources with mediums as it often happens. Source is the origin of your traffic. While Medium is a category of a traffic source.
Learn more on the official Google support website.
Which reports indicate how traffic arrived at a website?
View Answer
Demographics
Geo
All Traffic
Behavior
Explanation: All the websites that send traffic to your website come under "Referrals" in Google Analytics. You can reach to "Referrals" through "All Traffic" under "Acquisition" tab.
Understanding how users arrive at your website or application is very important. In Google Analytics, the PPC campaigns, search engine, social media, and other sources that send users to your website are known as traffic sources. You can analyze your traffic sources and see associated data in All Traffic reports.
The All traffic report is one of the most important reports in Google Analytics. However, even your main traffic sources will vary depending on the type of website you own, a healthy site will have a good balance of traffic from all four sources.
You never want to have all your eggs in one basket. Depending on only one traffic source, like PPC or social media, is increasing risks for your online business.
Learn more on the official Google support website.
In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
View Answer
TRUE
FALSE
Explanation: You need to understand that Custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create them yourself. You can use them to collect and analyze data that Analytics doesn't automatically track. And Data Import lets you upload data from external sources and combine it with data you collect via Analytics. So, there is no way to see the custom dimension value before creating the custom dimension.
Custom Dimensions can be used as what?
View Answer
Primary dimensions in Custom Reports
All of the above
Secondary dimensions in Custom Reports
Secondary dimensions in Standard reports
Explanation: In Google Analytics, custom dimensions and also custom metrics are like default dimensions and metrics. The only difference is that you create them yourself. Custom dimensions can be used in various scenarios. In general, you should use custom dimensions and custom metrics to collect and analyze data that Google Analytics doesn't automatically track. Note that, custom dimensions can appear as primary dimensions in Custom Reports. You can also use them as Segments and secondary dimensions in standard reports.
So, in this case, Custom Dimensions can be used as what? Obviously, you can use them Primary dimensions in Custom Reports, also as Secondary dimensions in both standard and Custom reports.
Tip: Keep in mind that Custom dimensions Care only available for properties that have either been enabled for Universal Analytics or contain at least one app reporting view.
What feature must be enabled to use Multi-Channel Funnels?
View Answer
Custom Dimensions
Advertising Features
Goals or Ecommerce
In-page Analytics
Explanation: The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) during the 90 days that led up to each conversion and transaction. Analytics compiles conversion path data for any Goal or Ecommerce transaction you define.
Read more here: https://support.google.com/analytics/answer/1191182
What data table display compares report metrics to the website average?
View Answer
Pivot
Percentage
Performance
Comparison
Explanation: In Google Analytics, you can choose different types of reports. Also, you can use different tables to display data. For example, pivot tables, flat tables etc. If you want a data table which compares metrics to the website average, you should us comparison tables. This report is great for identifying the winners and the losers in the data groups.
By default, the Comparison table compares metrics against a site's average. Note, that you can also compare against your sites historical data range.
Learn more on the official Google support website.
View filters are applied in what order?
View Answer
Creation date
Random order
Sequential order
Alphabetical order
Explanation: By default, view filters are applied to the data in the order in which the filters were added. So, if there are existing filters for a view, your new filter is applied after them.
Read more here: https://support.google.com/analytics/answer/1034823
Auto-tagging is used to collect data from what kind of traffic?
View Answer
Social media traffic
Social media traffic
Google Ads Campaign traffic
Website referral traffic
Explanation: Auto-tagging is the recommended approach and ensures that you get the most detailed AdWords data.
Read more here: https://support.google.com/analytics/answer/1033981
What report indicates where users start or exit the conversion funnel?
View Answer
Goal Flow
Treemaps
Cohort Analysis
User Timings
Explanation: You can use this report to see alternative entrance points for your goal. Move the Connections slider to the right to expose more pathways, and you can see things like how much direct traffic there was to your goal (bypassing the funnel steps), and whether organic search was taking users to promotional content or straight to your goal.
Read more here: https://support.google.com/analytics/answer/1686005
Which parameters can be included with an event hit for reporting?
View Answer
Event, Category, Action, Label
Category, Action, Label, Unique Events
Category, Action, Label, Value
Category, Action, Label, Total Events
Explanation: Events are user interactions with content that can be tracked independently from a web page or a screen load.An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.
- Category
- Action
- Label (optional, but recommended)
- Value (optional)
Read more here: https://support.google.com/analytics/answer/1033068
View Answer
Users who speak a particular language
Users who visited a physical store
Users who played a video on a website
Users who visited a specific page on a website
To track users and sessions across multiple domains, what first must be set up?
View Answer
Data Import
Ad Exchange Linking
Cross-domain tracking
Google Ads Linking
Explanation: When you set up cross domain tracking, you can collect data from multiple websites into a single account property. This lets you see data from different sites in the same reporting view.
Read more here: https://support.google.com/analytics/answer/1034148
When the same default tracking code is installed on pages with different domains, what will result?
View Answer
Analytics will associate users and sessions with a single domain
Analytics will not associate users and sessions with any domain
Analytics will send an alert about duplicate data collection
Analytics will associate users and sessions with their respective domains
Explanation: One of the first things you should know about when using and configuring Analytics is how the domain of the web property you are tracking is defined as a "site" for the purposes of viewing your reports. The default setup of the tracking code is designed to make it easy for you to track traffic to a single domain or subdomain (e.g. a single website URL) that does not share user data with other domains or sub-domains.
For example, if your pet store URL is dogs.example.com and you install the tracking code with its web property ID on those pages, tracking is automatically set up to track user data only for this single URL. In a similar way, if you own the primary domain, such as www.example.com, and you install tracking for all pages on this site, user and referral traffic is recorded separately for www.example.com.
Read more here: https://support.google.com/analytics/answer/6205202
What feature would be used to collect how many times users downloaded a product catalog?
View Answer
Custom Report
Event Tracking
Calculated Metrics
Custom Dimension
Explanation: Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events.
Read more here: https://support.google.com/analytics/answer/1033068
What is a "secondary dimension" in Google Analytics?
View Answer
An additional report dimension for more specific analysis
A dashboard widget that offers more specific analysis
A visualization to understand the impact of data
An additional report metric for more specific analysis
Explanation: Secondary dimension actually let you analyze the report more specifically.
When will Google Analytics be unable to identify sessions from the same user by default?
View Answer
When the sessions happen in the same browser on the same device
When the sessions share the same browser cookie
When the sessions happen in different browsers on the same device
When the sessions happen in the same browser on the same day
Explanation: If the session is happening by the same user, on the same device but in different browser, it will be treated as a session from new user by Google Analytics.
What report shows which web pages get the most traffic and highest engagement?
View Answer
Frequency and Recency report
Active Users report
Engagement report
All Pages report
View filters may be applied retroactively to any data that has been processed.
View Answer
False
True
Explanation: View Filter is a configuration setting that allows you to add, remove or modify your data during processing before it is displayed in your reports. But it is wrong to say that View filters may be applied retroactively to any data that has been processed.
Read more here: https://support.google.com/analytics/answer/6086075
What report shows the percentage of traffic that previously visited a website?
View Answer
Behavior > Frequency and Recency report
Interests > Affinity categories report
All traffic > Referrals report
Behavior > New vs returning report
Explanation: Numerous studies have shown that websites tend to have more new visitors and fewer returning visitors. But the returning visitors tend to have higher engagement – they bounce less, view more pages per session, and have higher session durations.
You can use new vs. returning report to see the percentage of traffic that previously visited a website.
Once filters have been applied, what is the option to recover filtered data?
View Answer
Filtered data is not recoverable
Data may be recovered within 10 days
Data may be recovered within 30 days
Data may be recovered within 5 days
Explanation: Filters are destructive. Filtering your incoming hits permanently includes, excludes, or alters those hits in that view, according to the type of filter. Therefore, you should ALWAYS maintain an unfiltered view of your data so you always have access to your full data set. Filtered data is not recoverable.
For autotagging, what parameter does Google Ads include in the destination URL?
View Answer
adid=
urlid=
utm=
gclid=
Explanation: If you don't see the gclid parameter appended to your URLs after the page is fully loaded, then it's likely that your website isn't configured to handle query parameters in a way that lets auto-tagging work.
Read more here: https://support.google.com/analytics/answer/2938246
What report shows the percent of site traffic that visited previously?
View Answer
Sales Performance report
Frequency & Recency report
Referrals report
New vs Returning report
Explanation: New V/s Returning visitor report let you analyse your website's usability. You can see the percent of visitors returning to your site. It shows how effective and efficient your website is!
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
View Answer
Active Users report
User Explorer report
Users Flow report
Cohort Analysis report
Explanation: The metrics in the Active Users Report are relative to the last day in the date range you are using for the report.
Read more here: https://support.google.com/analytics/answer/6171863
To view accurate data in a Custom Report, what action should be avoided?
View Answer
Pair metrics and dimensions of different scopes
Use multiple dimensions together in the same report
Create a report with Custom Metrics
Use a Custom Dimension as a primary dimension
Explanation: Pairing metrics and dimensions of different scopes is not possible in any report.
In Google Analytics, each dimension and metric has a scope. In most cases, you want only to combine the dimensions and metrics of the same scope. Also, it's important to understand the difference between metrics and dimensions. While a dimension is characteristic of an object that can be given different values, or in other words "describes data", a metric "measures data". A metric is an element of dimension measures in numbers, as a sum or ratio.
Dimension & Metric explorer is a great tool to check dimensions & metrics combinations. With this tool, you can find out valid combinations, sort them by features, explore all possible metrics and dimensions, and more.
How would a view filter be configured to include only users from Brazil and Argentina?
View Answer
Filter 1: include Brazil > Filter 2: include Argentina
Filter 1: include Argentina > Filter 2: include Brazil
Filter 1: include Brazil or Argentina
Filter 1: exclude all countries except Brazil and Argentina
Explanation: OR condition is used when you want to choose the value of any one between two. That is why a view filter [include Brazil or Argentina] would be configured to include only users from Brazil and Argentina.
What cannot be collected by the default Analytics tracking code?
View Answer
Device and operating system
User's favorite website
Page visits
Browser language setting
Views can include website data collected before the view was created.
View Answer
FALSE
TRUE
Explanation: A reporting view is the level in an Analytics account where you can access reports and analysis tools. Analytics automatically creates one unfiltered view for every property in your account, but you can set up multiple views on a single property. Any data you send to an Analytics property automatically appears in all views associated with that property.
Read more here: https://support.google.com/analytics/answer/2649553
What report shows which types of mobile devices visited a website?
View Answer
Technology > Network report
Site Content > Landing Page report
Mobile > Devices report
All Traffic > Source/Medium report
Explanation: With this (Mobile > Devices report) report, you can find out how many users you acquired on one type of device convert on that same type of device, how many convert on a different type of device, and how many don't convert at all.
Read more here: https://support.google.com/analytics/answer/3123672
Within how many days can a deleted view be restored?
View Answer
25
5
35
15
Explanation: A view is permanently deleted 35 days after being moved to the Trash Can. Once deleted, the view is gone, and we are not be able to retrieve any historical data or reinstate the reports. This includes any setting and configuration preferences, like Goals and user permissions, but does not include data saved at the property or account level.
Read more here: https://support.google.com/analytics/answer/1009621
What is not a benefit of using segments to analyze data?
View Answer
Isolate and analyze specific conversion paths using conversion segments
Permanently modify the data in a view
Analyze users by single or multi-session conditions
Compare behavior metrics for groups of users like Converters vs non Converters
Explanation: A segment is a subset of your Analytics data. Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business. You can also use segments as the basis for audiences. A segment is made up of one or more non-destructive filters (filters that do not alter the underlying data). Those filters isolate subsets of users, sessions, and hit.
In Google Analytics, a segment is a subset of your Analytics data. In General, they let you isolate and analyze those subsets of data for better analysis. You can also use segments as the basis for audiences. It's important to understand, that segments do not permanently modify data in views as filters. However, you should always keep the original view to have a "back up" if you apply to filters and permanently alter data. But it converns filters, not segments.
Read more here: https://support.google.com/analytics/answer/3123951
What type of Custom Report shows a static sortable table with rows of data?
View Answer
Flat Table
Explorer
Map Overlay
Pivot Table
Explanation:
- Explorer: The standard Analytics report. Includes a line graph and a data table that includes dynamic elements like a search/sort option and secondary dimensions.
- Flat Table: A static, sortable table that displays data in rows.
- Map Overlay: A map of the world. Different regions and countries display in darker colors to indicate traffic and engagement volume.
Read more here: https://support.google.com/analytics/answer/1151300
What feature is required to track customer search terms on a website?
View Answer
Enhanced Ecommerce
Site Search
Data Import
Search filters
Explanation: If you want to understand how your website visitors use search function, and what search terms they enter, you should set up a site search in Google Analytics. This feature is very important optimizing your UX. Understanding what visitors are looking for could give your ideas how to improve your website's structure, optimize your content, menus, and much more.
Site Search must be set up for each reporting view.
Site Search lets you understand the extent to which users took advantage of your site's search function, which search terms they entered, and how effectively the search results created deeper engagement with your site.
Read more here: https://support.google.com/analytics/answer/1012264
What is a "metric" in Google Analytics?
View Answer
The numbers in a data set often paired with dimensions
The dates in a date range
A segment of data separated out in a report for comparison
A dimension that can help analyze site performance
Explanation: Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.
Read more here: https://support.google.com/analytics/answer/103386
What criteria cannot be used to create a Custom Segment?
View Answer
Ad type
Dimensions
Metrics
Sequences of user actions
Explanation: The segment builder lets you create the component filters of a segment based on Analytics dimensions and metrics. You choose a dimension or metric, a comparative operator, and you enter a value to set the condition for the filter.
Conditions and Sequences filters are also based on dimensions and metrics. they offer additional options. Sequences filters let you determine whether the sequence begins with the first user interaction or with any user interaction.
Read more here: https://support.google.com/analytics/answer/3124493
Which default traffic source dimensions does Google Analytics report for each website visitor?
View Answer
Campaign and Ad Content
Source and Campaign
Source and Medium
Campaign and Medium
Explanation: Source/Medium is a dimension that combines the dimensions Source and Medium. Examples of Source/Medium include google/organic, example.com/referral, and newsletter9-2014/email.
In Google Analytics, every website visitor has a corresponding source and medium. For example, google/organic, example.com/referral, and newsletter1/email. Source and Medium are default source dimensions in Google Analytics.
Tip: Don't confuse sources with mediums as it often happens. Source is the origin of your traffic. While Medium is a category of a traffic source.
Which user characteristic may NOT be used to change keyword bids in Google Ads?
View Answer
time of day
location
device
ad preference
When does the Analytics tracking code send a pageview hit to Google Analytics?
View Answer
Every time a user adds an item to an online shopping cart
Every time a user clicks a video on a website
Every time a user searches on a website
Every time a user loads a webpage with embedded tracking code
Explanation: A pageview is defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a user clicks reload after reaching the page, this is counted as an additional pageview. If a user navigates to a different page and then returns to the original page, a second pageview is recorded as well.
Read more here: https://support.google.com/analytics/answer/1257084#pageviews_vs_unique_views
View Answer
None of the above
Google Ads campaigns
Autotagged campaigns
Email campaigns
Explanation: By adding campaign parameters to your URLs, you can identify the campaigns that send traffic to your site. When a user clicks a referral link, these parameters are sent to Analytics, so you can see the effectiveness of each campaign in your reports. Google Adwords gives you an option to track campaign using auto-tagging.
Read more here: https://support.google.com/analytics/answer/1033863
What filter would only include data from a campaign titled "Back to School" in Campaign reports?
View Answer
Custom Include filter with field "Page Title" and pattern "back to school"
Custom Include filter with field "Campaign Name" and pattern "back to school"
Custom Search and Replace filter with field "Campaign Name", string "back to school", and pattern "include"
Predefined Include filter with "traffic to the hostname" "that are equal to" "back to school"
Explanation: Include Filters are applied with the reverse logic. When you apply an Include Filter, the hit is thrown away if the pattern does not match the data. If you apply multiple Include Filters, the hit must match every applied Include Filter in order to save the hit.
Read more here: https://support.google.com/analytics/answer/1034832
What scope applies to Custom Metrics?
What report compares metrics based on user acquisition date over a series of weeks?
View Answer
User Explorer
Active Users
Users Flow
Cohort Analysis
Explanation: Cohort analysis helps you understand the behavior of component groups of users apart from your user population as a whole. Examples of how you can use cohort analysis include to see how the behavior and performance of individual.
Read more here: https://support.google.com/analytics/answer/6158745
The default session timeout duration in Google Analytics is how many minutes?
View Answer
5
10
30
20
Explanation: Sessions and campaigns end after a specific amount of time passes. By default, sessions end after 30 minutes of inactivity and campaigns end after six months. You can change the settings so sessions and campaigns end after the specified amount of time has passed.
Read more here: https://support.google.com/analytics/answer/2795871
What data does Google Analytics prohibit collecting?
View Answer
Product SKU(s)
Billing city
Purchase amount
Personally identifable information
Explanation: The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information.
Read more here: https://support.google.com/analytics/answer/6004245
Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
View Answer
Users 25 to 34 years old who have their browser set to Spanish
Users who engaged in a social media or email campaign
Users who viewed a page on a website, then watched a video
Users who are female and have children
Sampling is applied to reports before segmentation.
View Answer
TRUE
FALSE
Explanation: Analytics applies segments after it samples the property-level data, and after it applies filters, which can also reduce the number of sessions included in a sample.
Read more here: https://support.google.com/analytics/answer/2637192
View Answer
Analytics will set a new browser cookie the next time a browser loads a tracked page
Analytics will set a new unique ID the next time a browser loads a tracked page
Analytics will not be able to associate user behavior data with past data collected
All of the above
Explaination: It's important to understand that Google Analytics doesn't track users or people. It tracks browsers. Google Analytics uses cookies to track visitors and collect data. So, if the user clears cookies from their browser, Google Analytics will not be able to associate behavior data with collected data. Also, to continue tracking Analytics will set a new unique ID and a new browser cookie.
So, in this example, all options are correct. If a web page visitor clears the Analytics cookie from their browser, GA won't be able to associate data. Also, will set cookies and the new unique ID the next time browser will load the page with tracking code.
Keep in mind that you can opt out if you don't want Google Analytics to set cookies.
Which reports require the activation of Advertising Features?
View Answer
Geo reports
Cohort Analysis reports
Real-time reports
Demographics and Interests reports
Explanation: To make the Demographics and Interests data available in Analytics, you need to update Analytics to support Advertising Reporting Features and enable the Demographics and Interests reports. When you enable Advertising Reporting Features, you allow Analytics to collect additional information from the DoubleClick cookie (web activity) and from Device Advertising IDs (app activity).
Read more here: https://support.google.com/analytics/answer/2819948
When does the tracking code send an event hit to Google Analytics?
View Answer
Every time a user performs an action with pageview tracking implemented
Every time a user adds an event to their calendar
Every time a user performs an action with event tracking implemented
Every time a user makes a reservation
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