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Have y'all considered Animated GIFs every bit office of your visual content creation?

Animated GIFs and short animated videos are easy to create and take hold of attention on the newsfeed of your favourite social media platform.

In this postal service, I share what they are, how you tin can create them, and how Animated GIFs can be used to not only grab attention merely to convert fans into customers.

For many years, creating animations has been considered difficult and the realm of graphic designers. Not whatever more.

Now we have like shooting fish in a barrel tools to create them with….then many tools.

Merely first, why create animated visuals?

Information technology's elementary.  Social media zooms past at the pace of the Chiliad Prix on every platform.

You will often hear that we have developed brusk attending spans..

via GIPHY (yeah, this is a GIF).

Just I call back it's about more than that.  We, every bit a club, accept had to go more discerning virtually what we engage with.

It's non about brusk attending spans. It'south about making fast decisions on whether we will appoint with visual content.

What does this mean? It means y'all demand to grab attention and make a great get-go impression – to convince someone to appoint with your content.

Blithe visuals and short video requite you the opportunity to do just that.  They are easy to create, they catch attention and they permit you to convey emotion, educate or entertain… in a style that is easy to process.

There are many types of animated visuals, but in this post, I am going to focus on the apprehensive GIF.

Encounter the humble Animated GIF

GIF stands for "Graphics Interchange Format" and it'due south a type of file that is compressed to reduce the transfer fourth dimension.  Any that ways…

The end issue is a snappy animated visual that plays on a loop and can be used on electronic mail, websites, or social media platforms with great outcome.

Side note… nobody tin agree on how to pronounce the term, so simply run with whatever feels comfortable for you.

Digital Trends described GIFs as "blithe silent loops" and said that "GIFs have go the emotional currency on the web, assuasive people to react in means that words but don't allow".

via GIPHY

GIFs can perform a number of functions for your content marketing:

  1. Convey humour and emotion. There'due south a GIF for just virtually every sentiment, regardless of whether you lot are sharing existing files… or if tin can create your own.  Sometimes words only can't say what you can say with a GIF!
  2. Teach or show something step by step – GIFs as an educational tool take get popular with tech blogs and brands wanting to easily and chop-chop prove how to do something.
  3. Testify features – a GIF can be used to show the features of a production or showcase something quickly and hands.

Other things to know about GIFs

  • GIFs are silent, so they are handy to view as they don't crave sound, and can exist viewed anywhere.
  • GIFs piece of work really well on websites and in detail on web log posts.  They tin add together some emotion, sense of humour or intermission up the post in an entertaining way.  Hither'due south an case of a GIF that I used when words could but not convey how frustrated I was virtually one item social media "strategy" – check out No ii in the post.
  • GIFs tin can be corking in emails as well but they suck up the MBs.  Just exist sure you compress them down as much as you can earlier embedding them.  Some cyberspace service providers may truncate your e-mail before commitment if the file is too large.  Utilise them sparingly.
  • GIFs are nifty for showing how to do something with a screenshare.  I love how Buffer do this on their blog posts.

With that, allow'due south check out some tools for creating Animated GIFs:

xi Tools for Creating Animated GIFs (Apace and Hands)

one  Giphy

Giphy is widely considered to exist the go-to-source of GIFs. The master reason for this is that they hold a massive library of hundreds of thousands of GIFs that you can search and share.

Chances are, if you see GIF that is shared on a comment, message, social postal service, email or blog post, information technology's oft from Giphy.

Here's what the search looks like on the Giphy Homepage:

Search for GIFs on Giphy - How to Create Animated GIFs that Stand Out

Search for the perfect GIF on Giphy

Just information technology's "custom" GIFs that I want to talk about. This is where Giphy becomes an awesome tool. If y'all click on CREATE you'll be brought to GIFmaker central on Giphy.  The first option is to upload a video link (YouTube, Vimeo or your own video) to create a GIF.

Simply enter the link, choose the beginning point on the video from which you wish the GIF to be created, likewise every bit the total duration of your GIF. The tool will create your GIF within these parameters.

Create Your own GIF with a video link on Giphy - How to Create Animated GIFs that Stand Out

The second option is to create a SlideShow with Giphy. I Dearest this method, as it is and then super simple to employ.

Gather upward your images and elevate them into Giphy. Then reorder them as you wish, choose the speed at which you wish the GIF to rotate the content , and create your GIF.

See information technology in activeness here.

Here'southward one I created using uncomplicated quotes.  Information technology takes seconds, once you have the original images ready to go.

Now I accept a short animated GIF video to share.

Create a SlideShow on Giphy - How to Create Animated GIFs that Stand Out

You can as well do some cool furnishings like captions, or use the GIF Editor which allows you to add stickers, filters, and other centre-catching furnishings.

If you lot want to create custom GIFs with your existing content, and then Giphy is a great place to start.

two  Gifs

Gifs is some other desktop tool that allows y'all to convert whatever link into a GIF.

GIFs animated GIF Tool - How to Create Animated GIFs that Stand Out

Create GIFs from any video link

It'due south more suited to curated content than creating your own GIFs (with less options than Giphy) just it does allow you to create GIFs from your own video files.

To create a GIF, mail a video URL from YouTube, Instagram or your own video. This forms the basis of your GIF.

You can use an editor to add effects, including captions, padding, ingather, stickers etc.

The end event is a URL for the GIF that you tin can share or download information technology to share later.

three  Recordit

RecordIT for creating GIFs from Screencasts - How to Create Animated GIFs that Stand Out

This is where GIFs start to move from entertaining and fun to educational and helpful.

Recordit is but one of the tools that enable you to capture your screen and then turn that screen capture into a GIF.

Here's Recordit showing you how to capture a Screencast with Recordit (very meta, I know).

recordit

Information technology's super unproblematic to utilize and great for showing how to practise something on your desktop.

four   And Then I Was Like

And Then I Was Like - create GIFs from your webcam - How to Create Animated GIFs that Stand Out

Create presonalised GIFs from your webcam

Strange name, right? But this is one of the most super simple GIF creation tools. "And then I Was Like" is simply a GIF maker that works directly from your webcam.

I'chiliad a huge abet for creating original content, and so this is a nifty tool for quickly and easily creating a GIF past filming yourself face to camera.

It could be a simple expression, a sign of some sort, proudly showing a product… whatever you like.  If you can capture it in a GIF, then use this tool.

5  GifX (App)

I've just discovered this app for creating animated GIFs and I am nevertheless playing with it.

GifX helps you combine your videos and images with GIFs for some really absurd furnishings.

Check out some of the features on this video:

There's definitely telescopic to create some fun animated GIFs with this app, and yes it could be easy to over-do it but it could definitely be used to grab attention on Instagram or Facebook.

Here's an example of the what you tin potentially attain with multiple GIFs:

The app allows you to salve your projects as animated GIFs or equally short videos.

6  Boomerang on Instagram

Boomerang is a fun tool created past the Instagram squad.  It creates mini videos that loop dorsum and forth.  Instagram states that "it'south not a photo, it'southward non a GIF, it's a Boomerang".

But it's similar to a GIF so I am including it hither.

Hither's an case from Instagram's Boomerang Account:

seven  Easil'due south GIF Maker

Easil'due south GIF Maker is one of my favourite GIF Maker Tools. Information technology allows you lot to not simply animate text but also icons, graphics and images. This gives you more control over the final production.

I now adopt to use it vs a one-click GIF creator. Most of the super-quick GIF Makers requite y'all a super-basic consequence.  They but have a few key formats for animative your image and it commonly involves text flying in from one direction or some other.  There's no control over the way the GIF moves.

Easil's GIF Maker allows you lot to breathing the the images or icons or illustrations… not just the text.

You can read more about Easil's GIF Maker here.

Hither's a GIF I created with it in just a few steps:

The beauty of Easil's GIF Maker is that all the tools you demand to create stunning images are IN Easil. It's an astonishing visual content creation tool, so you can create the visuals AND create the GIF all in ane.

PS Y'all accept been warned – Easil'south GIF Maker will ship you down a rabbit hole of GIF Creation and you lot may non emerge until a few days afterwards.

8  Giphy Cam

This is the mobile version of Giphy, assuasive you lot to record yourself/day/life equally a series of GIFs.

Bachelor on iOS and Android.

Giphy for Mobile - How to Create Animated GIFs that Stand Out

nine  Phhhoto

Phhhoto is an app that takes a burst of around 10 photos so combines them into a forward-backward loop a bit like the Boomerang app.

Phhhoto Gif Maker - How to Create Animated GIFs that Stand Out

The final moving flick is blithe and you tin can also add filters, overlay and text.

It's available on iOS and Google Play.

ten  Burstio

Burstio is a cool app that takes all your "burst" photos on your phone and turns them into an animated GIF.

If you are like me and usually take burst photos by blow, then maybe this is not such a cool affair, lol. only if you accept them intentionally, it could exist a great manner to create a fun GIF.

Merely, if you accept flare-up photos intentionally, it could exist a dandy fashion to create a fun GIF.

It's currently availabe on iOS just.

eleven   DSCO (by VSCO)

This is another app similar to Boomerang.  The King of Visual Editing apps VSCO has created it's ain GIF creation app.

DSCO leverages VSCO's funky imaging engineering and allows you to create curt looping GIF images that can be shared to social media platforms or with the huge creative VSCO community.

You can also cull from branded presets to create your GIFs, a lot like the image presets that VSCO already offers.

Mistakes to Avert with Animated GIFs

Information technology's important to consider a couple of things when creating or using GIFs.

  1. Exist sure y'all consider the best format for your content. Sometimes there is a fine line between brusque video and GIFs. If your GIF ends upwardly being quite detailed with lots of steps, so the content might be improve served as a short video.
  2. Employ them sparingly.If you take likewise many GIFs in your blog postal service yous'll finish up making us feel similar we are at a society late at night with too many strobe lights going off.  1 or 2 animated GIFs is enough.  Make them count and don't overdo it.
  3. Be Wary of Copyright.  Avoid taking footage from movies or images that are copyrighted and making GIFs with that content.  Yous may wish to share existing links and embed files for GIFs from a site like Giphy or the tools above.  Regardless,  I recommend you lot steer clear of breaching copyright.  If you want to utilise something for commercial uses, then definitely create your ain GIF or become permission to utilise the content in a GIF format.

Over to You

Have fun with GIFs. Have yous created them before?

How take you lot used them or seen them used successfully?

The post-obit two tabs change content below.

Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Meridian five Social Media Weblog You Need to Know About". Donna helps brands leverage the power of visual storytelling and content strategy in their business organisation. Her content has been featured in publications such equally Forbes, Inc. & Entrepreneur and she is a speaker and trainer on visual content for the marketing and tourism industries internationally.

How to Create Animated GIFs that Stand Out

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Source: https://www.sociallysorted.com.au/animated-gifs/